Tugba Cinar is the Head Systems Engineer at NuLife Institute, where she leads the design, development, and optimization of the company’s critical infrastructure systems — with Salesforce at the core. Holding three Salesforce certifications and over a decade of experience in software engineering and architecture, Tugba brings both depth and innovation to NuLife’s digital operations.
Her career began in the engineering sector, where she honed her technical expertise building scalable systems for large-scale construction and logistics projects. This foundation in data-driven systems thinking shaped her approach to CRM architecture and platform development. Since joining NuLife, she has transformed the patient and provider experience by building custom automations, user-friendly workflows, and backend integrations that directly support clinical and operational efficiency.
Tugba is known not only for her technical skillset — including Apex, Lightning Web Components, and Flow Orchestration — but also for her ability to bridge communication between medical teams, executive leadership, and developers. She regularly takes on responsibilities traditionally handled by a Salesforce Architect, leading cross-functional system design, security structure, and deployment strategy.
Outside of her professional life, Tugba is a proud wife and mother of two, balancing her technical leadership with deep dedication to her family.
Credentials:
Salesforce Certified Administrator
Salesforce Certified Platform App Builder
Salesforce Certified Platform Developer I